A digital landing page is a standalone web page created specifically for a marketing or advertising campaign. It's where a visitor "lands" after they click on a link in an email, ads from Google, Facebook, Instagram or similar places on the web. Unlike regular web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (CTA). This simplicity helps guide visitors toward the intended conversion action.
Landing pages play a vital function in your QSR marketing campaigns. Many brand marketers want to create their own custom landing pages to direct customers to enticing offers and mouth-watering imagery in order to simplify the customer journey from initial interest to placing an order. In an industry where convenience and speed are paramount, creating custom landing pages are the key to providing an efficient online experience that translates into increased sales and customer loyalty.
YUMBI recognises the need for brand marketers to have the ability to exercise control over their landing page needs. As a result, our Engage product now offers this functionality, easily accessed through the Dashboard. A ‘New Landing Page’ wizard requests all the relevant information needed for your own unique landing page, including page title, description, featured image and message. Once you’ve inputted these details, a new landing page or app card will be generated. It’s as easy as that! You’ll also be able to manage any and all of your landing pages through the Dashboard (for example: search for a page, add a new page, edit a page and archive a page).
